Erik Elvingsson Hedén
Erik is a dynamic expert in sustainability who focuses on the impact of sustainability on branding, communication, and business development. With over 500 engaging talks delivered to audiences worldwide, he commands attention and inspires action.
As the founder of Sustainable Brand Index™, Erik has dedicated the last 15 years to revolutionising how brands perceive sustainability. For more than a decade, he has also shaped the minds of future leaders as the lead instructor in sustainability communication at Berghs School of Communication.
Erik passionately addresses how sustainability influences companies and brands, explores strategies for altering behaviours, and shares insights on achieving credible and impactful sustainability communication. His extensive experience spans both the public and private sectors, and he has lectured for some of the world’s leading companies, solidifying his reputation as an authority in the field.
-
What are data-driven key success factors for building a sustainable brand? Based on 15 years of tracking 1600 brands in 8 countries.
How to create credible, compliant and yet creative sustainability communication?
What can and can´t we communicate about sustainability? (EU’s Green Claims Directive, ICC guidelines etc.)
Which are the most relevant and engaging topics in sustainability, and how can a brand activate around them?
Examples of clients